About Us

  • We are the Ultimate Diamond Broker and On-Line Jewelry Manufacturer from the Los Angeles Jewelry District Since 1994.
  • We work with Direct Overseas Diamond Cutters and Merchants to provide you the Best Quality Diamonds with our Lowest Price Guarantee.
  • We have access to a Large Inventory of Diamonds that allows us to provide you with several options to choose from no matter what Shape or Quality you desire.
  • We will Custom create any Ring Design or Style you desire at no additional cost.
  • We manufacture all items purchased after we receive an order.
  • We never re-size rings or sell Jewelry Returned from previous purchases.
  • We offer a Life-time warranty on all side stones and craftsmanship.
  • Our products come with a Lifetime Upgrade with no financial loss.


  • Free Appraisal
  • Free Center Diamond Certification and Quality Guarantee (GIA, EGL or DIA)
  • Free Ring Box
  • Free Engraving (Five Characters Only Please)
  • Lifetime Side Stone Protection
  • Lifetime Upgrades & Exchanges with 100% purchase value to assure your satisfaction.